Rebranding
You unlock latent value. We make it tangible.
You can’t transform a company without transforming your brand message. When it’s time to move forward with new strategies to build the business and improve value, rebranding when done right is one of the easiest, least expensive, most impactful changes you can make to jumpstart growth.
Integration of legacy and transformation
What aspects of your company’s legacy will you continue to build on, and what new ideas are you bringing in to take success to the next level? Reality2 leverages the best of both worlds.
Our proven process integrates a search fund company’s legacy foundation with your current transformational thinking.
Collaboration: branding workshops with core teams
After in-depth briefings from the CEO, we interview core team members separately for a full unvarnished perspective. Then, we bring the team together in a collaborative workshop to discuss our observations, insights and initial recommendations.
Based on this feedback, we deliver a strategic framework doc that forms the basis for all communications.
Strategically creative website and marketing assets that reflect the new vision
We bring the strategy to life in a new website that clearly and simply expresses your value proposition, differentiates you from competition, and resonates with what your customers really care about.
Result: a website that supports growth and revenue goals. Then we develop marketing assets based on the same strategy from collateral to videos.
Client
testimonials
Permitium
What we did
To drive adoption of Permitium’s workflow automation SaaS platform, we distilled take-aways from workshops with divisional teams to develop messaging that combined legacy wisdom with new ideas, overcoming resistance to change by resonating with each type of customer, under a unifying brand umbrella.
What the client said
“As a search fund company CEO, I have worked with Reality2 on two ventures with excellent results. Their process for developing a strategic framework engages key legacy players to integrate real-world insights with transformational ideas. Out of this they develop websites and marketing tools that resonate with each type of stakeholder, supporting growth goals. I recommend them highly.”
Chris Lueck, CEO
FieldEdge
What we did
Rebranding strategy positions FE software and support as simple solution for key needs and pain points of contractor firms, taking their perspective (language and culture). Motivates switch from current provider or automation for first time.
What the client said
“I fully recommend Farida and her team at Reality2. She helped us redefine how we think about and articulate who we are. The messaging has been a hit across the org, particularly front line sales and marketing. In two+ years, we built a valuable business which recently sold for a significant multiple of our original purchase price. Many factors contributed including the narrative Reality2 helped us create.”
Rameez Ansari, CEO
AutoLeap
What we did
We were excited to work with Rameez and Steve again on their latest venture: AutoLeap software. Addressing industry challenges like mistrust, long hours and keeping up with change, we distilled the company’s value prop, mission and story. Key insight: real-time transparency enables repair shops to earn the trust they deserve.
What the client said
“After a successful working relationship with Reality2 as search funders at FieldEdge, which sold at a significant multiple, Steve and I came back to Reality2 after co-founding AutoLeap software to modernize auto repair shops. Once again Reality2 did a great job of capturing our essence: how we make it easy for repair shops to build trust, save time and turbocharge growth. See our About page!”
Rameez Ansari, Co-founder
RadiaBeam
What we did
Starting with a new website, Reality 2 developed a branding and messaging strategy to bring the advantages of RadiaBeam’s unique capabilities to life. We continue to translate complex technology at the cutting edge of physics into benefits that engage RadiaBeam’s target audiences for each new offering.
What the client said
“Reality2 knows how to clearly communicate the usefulness and unique value of our particle accelerator innovations to our prospective customers. As our branding and marketing agency, they have been an important collaborator as we commercialize our R&D for national labs and industrial applications such as cancer radiation therapy, national security, and food sterilization.”
Salime Max Boucher, CEO
Celestial
What we did
We worked with our client’s engineers and R&D partners to “translate” the advantages of a technically complex medical system breakthrough into a compelling website to attract future customers and new employees.
What the client said
“Reality2 took us into an important adjacent market with the launch of a spin-off company to develop and market a revolutionary radiation oncology system. The introductory website has had strong impact with customers, potential employees and investors with rapid closing of a $6 million Series A round”.
Salime Boucher, CEO, RadiaBeam
Remarkable Health
What we did
Competitors talk about technology. We rebranded RH to focus on the customer’s core purpose. RH software removes administrative obstacles, opening the way for behavioral health agencies to focus on empowering clients and improving lives.
What the client said
“Reality2’s rebranding made the uniqueness of our brand tangible and relevant to our customers. We’re very excited about our new website, which shows how our software removes obstacles so that behavioral health agencies can help more people. The website also supports the special culture we’re building internally. From strategy through creative execution, Reality2 did an excellent job. I highly recommend them.”
Peter Flick, CEO
Medicat
What we did
Our strategy connected the dots between Medicat strengths and big issues like student success (grades & graduation), collaborative care, “at risk” students, compliance and balancing quality of care with productivity.
What the client said
“Our outdated website didn’t leverage our #1 market leader position. Reality2’s rebranding differentiates us and raises the level of the conversation with an engaging site that shows how our software helps stakeholders address key challenges. The Reality2 team adds value at every step: strategic insights, impactful storytelling and tech support. I like the way they took our rebranding project and ran with it. They know what to do.”
Medicat CEO
PeopleSpace
What we did
Strategically positioned new partnership of $100 million solutions provider IOS with $2 billion manufacturer Haworth as benefit to all stakeholders, re-branding IOS as PeopleSpace. Created launch program: website, brochure, sales presentations.
What the client said
“When Interior Office Solutions (IOS) and Haworth (our minority investor) launched an innovative collaboration, Reality2 gave us a brand architecture that leverages the strengths and commonalities of the two firms. From strategy to creative execution, Reality2 did a great job of nailing it quickly and telling a customer-focused story. Re-branding IOS as “PeopleSpace,” they show how the new entity amplifies our core values. They’re sharp, proactive and fun to work with.”
Jesse Bagley, President and CEO
Food4All
What we did
Created a new website showing how Food4All’s SaaS platform makes it easy for farmers and consumers to connect for direct purchasing. The brand personality and message engage the hearts and minds of stakeholders. Achieved the first priority: sign up farmers.
What the client said
“The creativity, professionalism and insight that Reality2 brought to the table gave Food4All a new website that told our story in a relevant and engaging way to each of our audiences. Reality2’s approach is both highly strategic and original. We stand out, with a unified brand voice and clear value proposition. We continue to receive compliments on the new website from prospects to customers to business partners. Everyone who sees it, loves it. We highly recommend Reality2.”
Kami Semick, CEO
T-Base
What we did
Regulatory compliance has always been the industry focus. We changed the game by reframing communications accessibility (for low vision/blind people) as an opportunity for the Fortune 500, not an obligation.
What the client said
“When we brought in Reality2 for rebranding, we were shooting for a web presence that would elevate us to a Fortune 500 level. Our new site accomplishes this goal. Reality2 has a unique talent for framing and expressing a company’s story in the right light, both strategically and creatively. The copy and design are world class. Plus, Reality2 is very collaborative, responsive and good to work with. We recommend them highly.”
Trevor Lwin and Bruce Moszcelt, Co-CEOs
OPIS Retail
What we did
When OPIS acquired a fuel retailer software company, we rebranded it as the OPIS Retail Suite with new positioning strategy and messaging. We unified and simplified the product components into a kit of 5 online tools, creating a micro-site “The profit accelerator for fuel retailers,” video, and brochure.
What the client said
“Reality2 brings a rare strategic vision that lifts them far above other creative agencies. For 11 years, their work made an essential contribution to SNL Financial’s company’s continued growth and success (SNL sold for $2.2 billion in 2015). Reliable, creative, fast, smart, flexible, leading-edge and a true pleasure to work with — the gang at Reality2 is all that and more! We’re now continuing the relationship at OPIS.”
Rick Wilkes, VP of Marketing
Pensionmark
What we did
Developed a core brand promise that appeals to retirement plan advisors to join the network, plan sponsors to become clients for advisory services, and participants. This site is different from any other in this space.
What the client said
“Reality2 helped us to understand that there is a better way to position our message, a universal value proposition that appeals to all our stakeholders. We now have a website that emphasizes how our unique structure helps all of our customers. The site is a tool for our national network of advisors to express their value proposition and promote business development, while providing support for development of new advisory firms to our Pensionmark family. Later we created a website for acquisition Cota St Investment Management.”
Troy Hammond, CEO
Riptide
What we did
Rebranded Riptide as simple solution for pain points large enterprises have in managing multi-building portfolios. Site shows how Riptide technology bridges the building automation and controls gap for the first time.
What the client said
“Reality2 has a special ability to translate complex technology innovations into tangible, clear and simple value propositions that resonate. They did a great job on Riptide’s first rebranding. We came back to them two years later when we shifted our focus to the large enterprise market. They created an entirely new website to support our new strategy. Farida and her team “get it” and are a pleasure to work with.”
Marti Ogram, VP Marketing and Co-Founder
Enabling search fund company transformation
Reality2 has been part of the search fund community for many years, working with entrepreneur CEO’s and legacy teams on transformational messaging strategy and creative.